The Speed Trap That's Killing Your Profit Margins
October 3, 2025
The freight industry’s obsession with speed—believing the first quote wins—can backfire. A forwarder lost a $50K account despite responding in 47 minutes, while a competitor who took 3 hours won by offering tailored options and solving business problems. Speed matters, but insight matters more. Top forwarders ask smarter questions before quoting, uncovering real deadlines, risks, and strategic needs. They respond fast and thoughtfully—leading to higher win rates and better margins. The key isn’t speed-to-quote, but speed-to-insight.